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TRUE, BUTScope Swap

Their own privacy policy lists seven.

“Ads are coming to ChatGPT Free/Go in the EEA later this month; selection uses only the current chat topic, general location and device type; Plus/Pro stay ad-free.”

OpenAI Ireland (email to EEA users, Aug 15), 15 August 2026

Recorded 16 August 2026. Our ruling means: literally true, materially misleading.

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Receipts pack

The evidence file for this verdict

6 receipts: 2 support the claim, 1 contradict it, 3 add context. 2 figures on the record, 0 traced to a quoted receipt.

The receipts

Each source, the line we quote from it, its date and which way it cuts. Free to read and to cite.

  1. 1Supports the claimppc.land ↗

    current chat topic, general location and device type only

    Look up an archived copy ↗

  2. 2Supports the claimghacks.net ↗

    They can dismiss ads, give feedback, see why an ad was shown, delete ad data with one tap, and manage ad personalization

    Look up an archived copy ↗

  3. 3Contradicts the claimppc.land ↗

    Rather than only data going out to advertisers in aggregate form, the updated policy confirms that advertiser-sourced data - including purchase data - now flows in to OpenAI.

    Look up an archived copy ↗

  4. 4Contextghacks.net ↗

    expanding its ChatGPT ads test to the United Kingdom, Mexico, Brazil, Japan, and South Korea

    Look up an archived copy ↗

  5. 5Contextalmcorp.com ↗

    advertisers do not receive access to user conversations, chat history, personal details, or memories

    Look up an archived copy ↗

  6. 6Contextleanware.co ↗

    OpenAI says targeting will be contextual rather than based on selling your data

    Look up an archived copy ↗

Members' extras

What each receipt proves, and what would change our mind.

  • What each receipt above proves, in our words
  • The figures table, each number traced to the receipt that states it
  • The trick behind the claim, explained, with the guide to spotting it
  • What would change our verdict
  • Our call on the record, with its due date

The verdict, the opening and every receipt above stay free. Membership adds our analysis to the evidence file for every checked story.

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