Google cut Gemini Flash's price in half. The half grows back on January 1.
3.7 Flash really is the fastest model on the independent index. The half-price headline is a teaser rate with a footnote, and the footnote doubles it back to exactly the old price.
"Gemini 3.7 Flash is Google's most intelligent workhorse model yet, with big gains over 3.6 Flash and an introductory price of half the original 3.6 Flash cost per million tokens." [SOURCE ↗]
THE CLAIM. Gemini 3.7 Flash, shipped three weeks after 3.6 Flash, is Google's most intelligent workhorse model yet, posts big benchmark gains over its predecessor, and costs half what 3.6 Flash did per million tokens.
THE CHECK. the capability part mostly survives the referee. Artificial Analysis, on day zero, scores it 56 on the Intelligence Index, a top-20 intelligence rank, and first overall on output speed at 340.1 tokens per second. The price part is a teaser: Google's own footnote says the introductory rate expires December 31, 2026, after which $1.50 in and $7.50 out apply, which is double the launch rate and exactly the original 3.6 Flash price. The benchmark wins are all against Google's own three-week-old model; no competitor appears in the post.
Google shipped Gemini 3.7 Flash on August 13, three weeks after 3.6 Flash, billing it as its most intelligent workhorse model yet for coding and agents. The launch post carries a stack of deltas against its own predecessor: FrontierCode 1.1 Main at 43.6% versus 34.4%, DeepSWE v1.1 at 65.3% versus 49
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