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The trick: Moved Ruler

80 percent of business students use AI for coursework.

That is the LOW number in this story.

Issue 37 August 20264 receipts4 min

A three-year Kogod School of Business survey found more than 80% of students now use AI for coursework, with employer interview questions about AI skills nearly quadrupling

Before you read on. Your call?

One business school surveyed itself for three years and made the news. The honest part is in its own fine print.

483STUDENTS
39%USE AI 8+/WEEK
43.5%ADMIT IT'S A SHORTCUT
94%UK NATIONAL FIGURE

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The trick has a name

We call it Moved Ruler: two methods, two answers, one of them quoted. You'll see it again. Learn to spot it →

Say this in tomorrow's meeting“When a survey makes news, ask two things: 'Who was sampled?' and 'Who answered voluntarily?' 483 self-selected students is a vibe, not a census.”

Receipts

  1. Context kogod.american.edu: a key limitation of this study is its sample size and its focus on students from only American University's Kogod School of Business, which may limit the generalizability of the findings
  2. Supports kogod.american.edu: In just two years, the percentage of Kogod students who said employers asked about their AI skills during the hiring process nearly tripled.
  3. Context thenextweb.com: The Kogod numbers carry a caveat. They are self-reported, from 483 students at one school.
  4. Context hepi.ac.uk: 94% say they use generative AI to help with assessed work.

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This story is a stable, citable object. If you can falsify a verdict,tell us. Corrections are loud here.