Zero to One: Notes on Startups, or How to Build the Future · chapter 1 · id zero-to-one-c1-02-the-four-wrong-lessons-people-
“The four 'wrong lessons' people learned from the dot-com crash: (1) Make incremental advances, (2) Stay lean and flexible, (3) Improve on the competition, (4) Focus on product, not sales.”
TRUE, BUTconfidence: high⚠ extracted by pipeline, re-audit pending
Receipts
Steve Blank -- The Four Steps to the Epiphany (2003)source alive
Published in 2003 directly after the dot-com crash, advocating customer development (iterative, lean approach) as a reaction to the excesses that caused startup failures.
Dan Kaplan, TechCrunchsource alive
Thiel calls Lean 'code for unplanned,' but building a business model canvas -- mapping assumptions about customers, problems, distribution, competitors -- is rigorous planning, not the absence of it. The MVP concept means maximizing
Eric Ries biographical timelinesource alive
Ries's first company Catalyst Recruiting failed in the dot-com crash because they did not understand the wants of their target customers. The Lean Startup methodology was formally proposed in 2008, drawing from lean manufacturing and Blank's customer development.
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