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Learn · a trick with a name

Lab Not Field

it works in the test conditions, not the deployed ones.

Controlled tests remove the mess that real work is made of. Results rarely survive the trip.

How to spot it

The one question to ask“Has this worked outside the test, for someone like me?”
At work

Pilot on your own messy data before you buy. A week of your tickets beats a month of their benchmarks.

Caught in the wild

Every time we've caught it so far. Try calling each one before you open it.

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