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The trick: Self-Marked

The hottest new video model beats everyone, according to the only lab that has tested it.

Twenty seconds, native audio, real. The benchmark wins and the open-weights promise deserve a second look.

Issue 37 August 20264 receipts3 min

Black Forest Labs launched FLUX 3 Video, generating 20-second HD videos with native audio from text or images, with open weights dropping soon

Before you read on. Your call?

Twenty seconds, native audio, real. The benchmark wins and the open-weights promise deserve a second look.

20sWITH AUDIO
720pNATIVE
0VEO OR SORA COMPARISONS
2026?OPEN WEIGHTS 'SOON'

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The trick has a name

We call it Self-Marked: graded by the party that benefits from the grade. You'll see it again. Learn to spot it →

Say this in tomorrow's meeting“When a lab publishes its own benchmark wins, ask: 'Which competitor did you leave out?' The missing name is usually the answer.”

Receipts

  1. Supports bfl.ai: Our roadmap further includes... FLUX 3 Dev as an open-weight variant.
  2. Supports decrypt.co: clips up to 20 seconds long, with audio generated alongside the picture and synced to what's happening on screen
  3. Context winbuzzer.com: Pricing, service commitments, downloadable model parameters, full benchmark methodology, image benchmarks, and the resolution available at the 20-second limit also remain undisclosed so far.
  4. Context marktechpost.com: Video and Action are in early access, Image follows, open weights come last.

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